March 28, 2010
How the heck do I choose a florist 101
Okay, so I have to admit I’m not exactly an expert in choosing a wedding florist. I mean, it’s not like I’ve ever had to plan a wedding before, and because of that, I found choosing a florist to be one of the more bewildering tasks. I figured I might not be the only one who felt that way, so I thought I’d pass along some of the tips I learned along the way.
(1) Collect inspiration. Lots of it.
I started this uber-early, as in, a long time before The Guy proposed. I have an embarrassing, secret folder called “Event Inspiration”(because I was too full of shame to actually call it what it was: Wedding Inspiration) that is full of photos I’ve been collecting for *coughtwoyearscough*. I followed wedding and event planning blogs, and visited sites like The Knot and Weddingbee to collect photos.
Evidently I thought we were going to have a spring wedding, what with all the tulips and peonies. Although it turns out that’s not the case, Collecting inspiration photos, regardless of the flowers used in them, still gave me an idea of the aesthetic I was looking for and, perhaps more importantly, the aesthetic I wasn’t looking for.
(Note: My apologies, but I collected the above photos so long ago that I don’t have their sources)
(2) Research, research, research.
You may recall that I’m allegedly quite resourceful! So once I knew the look I was going for, I started researching florists within the vicinity of our wedding location. I went to a bridal show and collected cards of those I liked, I read local vendor reviews and websites and I ultimately narrowed my list down to two vendors: Vintage Design Co. and My Bouquet, both based in the Niagara region of Ontario.
Some examples of Jennifer’s work (Vintage Design Co.):
Some examples of Pauline’s work (My Bouquet):
(3) Meet with the candidates. Bring any and all information that you can.
Once you’ve narrowed down your list, make appointments to meet with your top candidates. I was worried that I was going to be at a disadvantage because I don’t really know much about flowers. It turned out that that was totally fine. What really helped though was giving the florists and idea of the aesthetic we wanted. Bring photos of your dress and copies of your inspiration board if you’ve made one. Make sure you zero in on the key words (for us: tailored, modern, clean lines, no spray roses, no calla lilies, nothing too “organic” looking). From there, the florists should be able to get an idea of the flowers that will work for you (for us: garden roses, ranunculus, lysianthus, hydrangeas).
Both of the florists we visited had tons of photos of their work so we were able to tell them what we liked and disliked.
(4) Don’t be afraid to be honest.
For example, at Vintage Design Co., I saw some beautiful birch bark candle holders. While trying to describe the overall look of our wedding I said, “Those birch bark candle holders are beautiful, but they aren’t our style. We don’t want anything that organic.”
(5) Get quotes from all your candidates. Compare. Contrast.
We got quotes from both Pauline and Jennifer. We ended up going back to Pauline and asking her to modify her quote so that it included all the same components as Jennifer’s, as we wanted to make sure we were comparing apples with apples.
(6) Think long and hard.
This was the toughest one for us. After meeting with both florists we were stumped. They both did beautiful work. They both seemed to grasp the look we were going for. We changed our minds several times.
The final decision? Pauline at My Bouquet. We ultimately decided that Pauline’s aesthetic was just that little bit closer to what we were looking for. So, in the end it all came down to staying true to our vision. Making sure we stayed organized and went into the appointments with a clear idea of what we were looking for made the process that much easier though.
I would say to date this was the most difficult wedding-related decision we had to make, but I’m confident we made the right decision for us.
Good luck in your search for the perfect florist for you!